A brand is not made in a day; its name and fame come with years of expertise in the industry. Many of the companies put in diligent efforts to shoot them to popularity, while for many others it is a cakewalk. Every company is born to generate as many customers as possible in the shortest …
4 Most Effective Marketing Tips to Promote Your Brand Read More »
Success and big money is the bright end of the path paved by large sums of investment. Believing in that prospective boom with huge funds put into marketing often turns out into a form of misspending. Such unexpected results could come your way even if smaller amounts are invested initially. But when you have mammoth …
5 Low-Budget Marketing Ideas For Small Businesses Read More »
Twenty five organisations have been penciled down to win the Institute of Brand Management of Nigeria (IBMN) Made in Nigeria brands awards and 55 brands and marketing practitioners and professionals also scheduled for fellowship investiture on 17th August 2018 in Lagos. Some of the categories include food brand of the year, table water of the year, …
IBMN pencils down 25 Companies, 55 individuals for awards, Fellowships Read More »
The conversation that preceded the launch of new pay-tv company, TSTV on October 1, 2017 was one of the heaviest in the Nigerian market . From a consumer point of view, what generated the conversation was not so much of how well the company orchestrated it as it was about the hopes and expectations of …
10 things TSTV should have done differently before launch Read More »
The beer segment in the Nigerian alcoholic beverages market has been projected to sustain significant growths in the year 2018 thanks to an expected improvement in the national economy that is very likely going to be driven by increased sending power ahead of election year 2019. But as analysts make projections on what is likely …
And Culture cuts a piece of itself to hand “Trophy Larger” to consumers Read More »
Nigerian Bottling Company Limited (NBC) celebrated with members of the National Union of Food Beverage and Tobacco Employees (NUFBTE) at the commissioning of the 2nd phase of the Food Union Hotels and Suites, on August 12, 2016 in Ojodu-Berger, Lagos State. The project which is a brainchild of the NUFBTE was officially commissioned by Honorable Minister …
NBC Celebrates with Comrades at NUFBTE Project Commissioning Read More »
Tosin Eniolorunda, the CEO of TeamApt, a fintech startup, assessed the current regulatory environment and disclosed how the company aims to provide financial happiness for banks, businesses and the people. Excerpt Assessing current regulatory environment The banking and finance industry is the backbone of the nation’s commerce and regulation is very important. Regulation should foster …
We want to give banks, businesses and customers financial happiness Read More »
Adapt or Die, that is the single most important rule in business. Regardless of the industry, businesses must evolve to remain relevant. This is even more important in the new media industry where technology is ever evolving. The way content is being consumed now is not how it was consumed few months ago, talk less …
Just like the dragons – You’ll only win When you evolve Read More »
A discerning marketer would tell you that this year (at least for Nigeria) is predominantly divided into two phases. Phase one being Football, a language that plays an integral role in constituting the fabrics of our society. It is not uncommon to see people of seemingly different ethnic backgrounds argue passionately about the teams they …
The World Cup is coming but the story is about “gatecrashing” marketers Read More »
MTN Nigeria (“MTN”), today announced the signing of a seven-year N200 billion Medium Term Facility with a consortium of twelve (12) local banks, with FBN Quest acting as Facility Agent. The 12 banks include: Citibank Nigeria Limited Diamond Bank Plc. Ecobank Nigeria Plc. Fidelity Bank Plc. First Bank of Nigeria Plc. First City Monument Bank (FCMB) Limited …
12 bank-consortium, MTN Nigeria signs N200bn medium term Facility Read More »